I create modern visual concepts using a broad set of tools including sketching, design, animation and code. I often collaborate with other developers and creatives to add production depth and value to projects.

Previously I was an art director in both small or global ad agencies, working across print, tv and digital. Before making the switch to full time freelancing, I spent some time building custom townies or italian vintage race bikes as Spiță.

I also am a passionate photographer, and have explored both sides of the commercial and art worlds. You can find some of my work on Other. Currently based in Amsterdam, working worldwide.



Blid is a photography studio, working for the fashion industry. They wanted a website to showcase their work, presenting their multilayered imagery.

Art Direction

A big passepartout holding the photo grid inside.

The frame is an important button, allowing quick navigation

Inside each project, a simple slider, with one or two images.