I create modern visual concepts using a broad set of tools including sketching, design, animation and code. I often collaborate with other developers and creatives to add production depth and value to projects.

Previously I was an art director in both small or global ad agencies, working across print, tv and digital. Before making the switch to full time freelancing, I spent some time building custom townies or italian vintage race bikes as Spiță.

I also am a passionate photographer, and have explored both sides of the commercial and art worlds. You can find some of my work on Other. Currently based in Amsterdam, working worldwide.



Bucharest logo and applications made for a public pitch of the City Hall. I took an easy-going tone, joining other cities that use the heart as a universal sign.


A symetric heart, rotated into B letter.

Street photography, mood theme colours