Mircea Mocanu

The Product Launch Calendar campaign aimed to illustrate in a hype way the latest drops on the adidas site. Featuring details of the products, positioned in a modular grid, purposed for the site components and social media. Illustration: Wodwork, Film: Margo&Vice, created together with the adidas team.

Art Direction
Motion graphics


Modular grid made of film loops and animation sequences

Low light scenery,
smooth camera moves,
rapid cuts

I’m an Art Director creating digital experiences and identities. My focus is to deliver distinctive work, aware of new and simple forms. I like to mix different skills together and Design, Animate and Code.

I illustrate concepts through interactive and still images, helping brands to shape visual worlds. While I specialize in Photo / Video art directing, also made my own work on Other. Besides all things design, I love bikes and had a great time making custom pieces as Spiță.

Some of my work has been featured on SiteInspire, Sites We Like, HoverStates, Httpster, Klikkentheke. Currently based in Amsterdam, I’m available for onsite or remote work. Get in touch and say Hi,